Insurance Uk started life in 2018 as a six page financial fact-sheet with a revolutionary idea: to bring the best financial products together in a way that allowed for comparison.
Since then much has changed at Insurance Uk, but we are still committed to our founding company values of accuracy and independence.
What we stand for
Insurance Uk is a comparison site; with a difference. We are completely independent, and committed to providing you with the most up-to-the-minute financial information – from our constantly-reviewed:
Best Buy charts
Balanced editorial we write in our news section.
Useful Guides and Money Saving Tips
Depositor Protection Schemes to find out where your bank or building society is licensed, and what deposit protection guarantees you’ll get if they go bust.
How we make money
Insurance Uk is a business. As a business, it’s important for us to make money, so that we can continue to provide our site for free use.
However, as a business we also take an ethical approach to the service we offer – this is at the core of what we do.
We show all the products available to you in our product searches, with the better ones appearing in our Best Buy tables. We do not get paid to show any of the products you see on the site (unless in an advert), nor do we receive any payment to include a product in our Best Buys.
Although we don’t get paid to include products in our searches or Best Buys, some companies choose to pay us for any clicks, applications or sales they get by inquiring through Insurance Uk.
It’s easy to see which products that are in a best buy chart we make money from: wherever you see the “go to site” button that means we get paid either because you click the button, make an application, or buy the product. Some parts of the site show a green “Speak to an adviser” button. From this you can arrange to speak to an adviser, and we will get paid by them if you take an account out following their advice.
When you conduct a product search, your results will default to the products that are “available online”. These are, in other words, the products that have a “Go to Site” button – the products we make money from. You can still apply for other products online that are in our search results (as long as the provider allows this): you just can’t do that directly from Insurance Uk.
If you complete a contact or quotation form that is sent to one of our selected third parties, we get paid for supplying them with your business.
We also earn money through companies advertising on our site. We get paid depending upon how many times an advert is shown, or is clicked on by visitors.